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Dec 6, 2012

STBY Special Workshop: "This is Service Design Thinking: Special Workshop at i.school"

We have finished the selection process, and have sent the outcome email to all the applicants. Thank you for many applications.

Question. Airports, restaurants, hospitals, and even mobile phones: what do you think they have in common?

Answer. Services. They all have purposes and they all have customers they serve. They have processes to make things happen. And at many of the touch points we have with them, there are things that make us love or hate them for what they are.

In times when technological advancement and new products do not guarantee innovation, service design is increasingly becoming essential for many companies and institutions today. In January 2013, we are privileged to receive two pioneers from Europe in service design thinking and practices: Bas Raijmakers & Geke van Dijk, co-authors of the book This is Service Design Thinking, will be with us in i.school for two full days, and where they will guide us through a workshop where we will experience a number of methods and practices of service design.

In times when technological advancement and new products do not guarantee innovation, service design is increasingly becoming essential for many companies and institutions today. In January 2013, we are privileged to receive two pioneers from Europe in service design thinking and practices: Bas Raijmakers & Geke van Dijk, co-authors of the book This is Service Design Thinking, will be with us in i.school for two full days, and where they will guide us through a workshop where we will experience the number of methods and practices of service design.

For those who wish to take part, please carefully read the instruction below and fill in the form here.

Date and Time: January 9 – 10, 2013 (Wed – Thu) 10:00 – 17:00 (lunch time included)

Venue: Exhibition Room; 2F, Engineering Bldg. #2, Hongo Campus, The University of Tokyo東京大学本郷キャンパス工学部2号館2階「展示室」 → map

Attendance: 15 slots available for students. Invitation applies to all students from both inside and outside of the University of Tokyo who are interested in innovation and creativity. Should the number of applicants exceed 15, a selection process will be applied, in which case students from the University of Tokyo will be prioritized. Please apply through the application form.
**The workshop is for university students only, however, not limited to the University of Tokyo.

Language: English

Program Schedule (details are subject to change)

1/9 (Wed)  Day 1: Insight Generation. Starting off from a brief lecture on service design and best practices, participants will work on real-life issues and experience in groups how to identify insights and opportunity areas.

1/10 (Thu)  Day 2: Ideation and Presentation. Taking the insights from Day 1, each team will experience different service design tools to create ideas and put them into evaluation through facilitators and guest panels.

Workshop Keywords: Service Design, Innovation, Design Thinking, Workshop, Ethnography.

Overview of Methods & Tools used:

  • Storytelling, Day In the Life, Infographics
  • Stakeholder Map
  • Insight Board/Opportunity Board/What If Board
  • Prototyping
  • CO-STAR

Reference:

This is Service Design Thinking

Contact:

Should you have any question regarding the workshop, please contact us through the contact form, or just send an email to info <at> ischool.t.u-tokyo.ac.jp.

Facilitators: Bas Raijmakers (STBY), Geke van Dijk, (STBY), Fumiko Ichikawa (Hakuhodo)
  • Bas Raijmakers

    Dr. Bas Raijmakers is co-founder and Creative Director of STBY in London and Amsterdam. He is also Reader in Strategic Creativity at Design Academy Eindhoven, and co-founder of the Reach Network for Global Design Research. Bas has a background in cultural studies, the internet industry, interaction design and film making. His main passion is to bring the people we design for into design and innovation processes, using visual storytelling. He holds a PhD in Interaction Design from the Royal College of Art in London.
    email: bas@stby.eu
    twitter: hellobas

  • Geke van Dijk

    Dr. Geke van Dijk is co-founder and Strategy Director of STBY in London and Amsterdam. She is also the initiator and chair of the Service Design Network Netherlands, and co-founder of the Reach Network for Global Design Research. Geke has a background in ethnographic research, user-centered design, and services marketing & innovation. She is passionate about exploring the ways people co-produce their customer journeys by picking and mixing from multi-channel service touch points. She holds a PhD in Computer Sciences from the Open University in the UK. Her PhD research was co-supervised by the Business School of the OU.
    email: geke@stby.eu
    twitter: hellogeke

  • 市川文子

    博報堂イノベーションラボ研究員。慶應義塾大学政策・メディア研究科修了。卒業とともにノキア・フィンランドに入社。以来9年間、ユーザエクスペリエンスのエキスパートとして世界各国でフィールドワークの実施とディレクションを行い、製品・サービスの企画開発に携わる。2008年にノキアを退社。以降、フリーのコンサルタントとして国内外の企業の商品ならびに戦略開発を行ってきた。2010年より博報堂イノベーションラボに参加。

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